But with the right software and some creative coding, the process can be massively optimised. Business cards, merch, banners, social media, splash page, the possibilities would be endless.Įven with the help of copy pasting, designing such a pattern one tile at a time still requires ample imagination and trial and error to ensure the subject lines up perfectly and remains recognisable. This infinite repeatability was appealing to us from a branding perspective, as we could use the same, easily recognisable tessellation artwork with great versatility across countless promotional channels. We can then repeat this process indefinitely to form a pattern of any desired size. To recreate the pattern from a single tile we must thus simply rotate the hexagon twice 120° around every other of its corners. The same goes for the lizard's right knee and left foot. In an effort to create a recognisable Tone of Voice, “Amphibian” vocabulary is present throughout our website, as we draw parallels between ourselves and frogs, toads, salamanders and other amphibians.īut they say a picture is worth a thousand words, and we believe truly memorable branding is an exercise in visual storytelling.Īs we can see, each lizard's left eye meets at a vertex (corner) of the hexagon with the eyes of the two neighboring lizards who are simply rotated 120 degrees around said vertex. Having established a strong conceptual foundation, we could move onto how to best communicate our story of psychoactive metamorphosis. It would also offer countless opportunities to establish a memorable, cohesive visual identity and tone of voice. This process of metamorphosis in amphibians would make the perfect metaphor for the way we help brands, communities, and teammates to grow and evolve. Metamorphosis (n.) - A profound change of physical form or substance Indeed the skin secretion of the Colorado River Toad and Giant Leaf Frog have long been used for their psychoactive secretion in mesoamerica and the amazon. While taboo in the west, we envisioned that the name would fit seamlessly as part of our wider theme of a frog’s metamorphosis. Indeed, psychoactive substances have the potential to open the mind to new ideas, to inspire art, innovation and personal growth as well as feelings of empathy and community. Yet it meshes on some level with each of our core values. By its very definition, it coincides with our stated goal of profoundly affecting people and communities. Exploration of applying tessellation to triangles in WebGL. a tessellation of triangles arranged in rows and columns, connecting the. The Psychoactive adjective arose almost organically from our brainstorming sessions. over to WebGL even after many years of having kept up with updates to OpenGL in. Capable of profoundly affecting the mind This ethos would inform our choices through every stage of developing the brand, starting with picking a name and telling our story.Įvery brand name strives to be original, meaningful, and memorable to exemplify who we are as a brand, and what we do.
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